Dr JISANA .T.K is an academician and faculty of this institution. She started her carrier as an ad-hoc faculty at EMEA College, Kondotty, Malappuram. She also served at PSMO College Tirurangadi, RUA College Farook college. She is dedicated to teaching. She has 9years of teaching and research experience. Area of specialization being marketing, her PhD thesis was on the influence of branding of food products. That was a detailed study of the consumer’s buying behaviour regarding branded products with special reference to Kerala. With the help of up to date research methodology and tools, she has given higher and new dimensions to her research . Inspired by the knowledge masters, she feels that she will be productive in the learning process.